Monday, 16 November 2009

It's all about the trend-setter//

Having been told to read "The Tipping Point" by Malcolm Gladwell in preparation for this project, we learnt about the importance of trendsetters. Gladwell separates these "opinion-formers" into three categories:

1. Connector
2. Maven
3. Sales person

Our first challenge for this project was to identify connectors, mavens and/or sales persons within Nottingham who we could approach to ask questions and take photos. This acted as a form of primary research to get an overview of what people thought of the brand Kickers and their opinion of the Kick-Hi boot.

We identified three people who we believe had qualities which would compliment the Kicker's image and encourage the Kick-Hi boot sales with a new wave of interest. Our opinion formers were Christine, Freya (both age 19) and Simeon (age, 24). Our tutors selected one of our final three based on pen profiles (aka moodboards).

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